Nutritionally optimized beef produced by a passionate rancher who believes in soil, health, truth and education. Better Soil.The ranch is fully self-sustained, leaving all public utilities and amenities, including power lines, oiled roads, and telephone lines, 80 miles away. The Bar 10 Ranch generates its own solar power and is fed by one of the only springs on the Arizona Strip, providing the ranch with a constant supply of pure water.
For over 100 years, the Heaton family has been raising cattle on the Arizona Strip. They have always felt like they raised a superior calf, but would sell that calf at auction for the same price that everyone else received. From the time it was sold at auction to the time it reached the consumer’s plate, they didn’t ever know where that calf went, or how it was treated. In recent years, with the industrialization of beef and the distrust created by inhumane animal treatment and food borne illnesses, the decision was made to start providing consumers directly with safe, high quality, gourmet all natural grass fed beef. Now, the Bar 10 Ranch controls how the cattle are treated from beginning to end.

