Each year, more than 100 billion single-use cups go to landfill. Ecoffee Cup is a new generation of reusable takeaway cup. Created with the world’s fastest growing, most sustainable crop – bamboo fibre, Ecoffee Cup is BPA and phthalate free. If you haven’t experienced Ecoffee Cup, it feels a bit like thick, yet super-light cardboard; hard to believe it can hold hot liquids.